Nashville SC Pro Rewards
Nashville SC Pro Rewards is a next-generation digital loyalty and engagement platform designed to increase repeat attendance and in-stadium spending at GEODIS Park. Built as a front-end prototype and submitted to the App Store under Fan Experience Concept, the project demonstrates how MLS clubs can use tier progression, predictive challenges, sponsor integrations, and seamless in-venue recognition to drive habit-forming engagement. The platform serves younger, mobile-first fans while remaining intuitive and premium enough for higher-income professionals. Its core value proposition is simple: turn matchday into an interactive, reward-driven ecosystem without feeling gimmicky.
Nashville, Tennessee
2026 (Concept Development)
Sports Technology
Sponsorship integration, premium loyalty tiers
$1M incremental in-venue revenue per year
Concept / MVP
Overview
Nashville SC Pro Rewards is a digital engagement platform that solves declining repeat attendance and passive matchday behavior for MLS clubs.
It combines:
• Tier-based loyalty progression
• Matchday predictions and streak mechanics
• Stadium Mode with proximity-based reward recognition
The goal is to increase retention, per-cap spending, and sponsor activation value through behavior-driven incentives embedded directly into the matchday experience
Results
Projected 15,000–25,000 engaged users within Year 1 of launch.
Target $750,000–$1M in annual integrated sponsorship revenue.
Designed for scalability across MLS markets and adaptable to other live-event venues.
Positioned as a high-margin digital revenue layer rather than a cost-center promotional tool.
Process
Market Research & Development
Audience targeting was informed by Claritas segmentation data and MLS fan engagement trends, emphasizing digitally connected Gen Z and young professional segments seeking seamless mobile experiences.
Product Architecture
The prototype was intentionally built visually first to validate user flow, loyalty dashboards, sponsor placement, and Stadium Mode engagement without backend complexity. The structure supports scalable CRM and UWB integration.
Technology Integration
The full concept includes CRM integration, point-of-sale syncing, predictive analytics, and UWB-based in-stadium recognition to enable frictionless reward redemption.
Community Engagement
Sponsorship modeling (e.g., Spotify integration), matchday playlist activations, and tier-based recognition create emotional alignment between fan identity and club participation.
Conclusion
Nashville SC Pro Rewards differentiates itself by combining frictionless recognition with premium, non-gimmicky gamification. It reframes loyalty as behavior reinforcement rather than discount distribution. Because it integrates sponsorship, analytics, and in-stadium activation into one scalable system, it represents a revenue-driving digital layer for modern sports organizations.